Free printable cardboard lens hoods are a simple, but excellent example of lateral-use of the Internet. Most people would be trying to conjure up ways of flogging these, but Paul Mutton has the model exactly right: build it and they will come, load-up with Google Ads and stand-back. I have no idea how much Paul earns from this site, and if the (fiscal) ends justify the means, but I just find it poetic in its distillation of Web 2.0 (or something).Paul, if you are listening, get in touch and give me some background for an update please!
posted by Ben Hollingsworth @ 11:46 AM
